The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
So Fat Cyclist took to his blog and Twitter, putting out the call to all his followers and readers to make donations. Using Blackbaud's Friends Asking Friends tool for the fundraising, he raised more than $100,000 in three days — all through social media. Bruyneel stated that if Nelson raised $50,000 for each organization, Trek would donate a 2010 Paris Finishing package for him to witness the end of the Tour de France in person, airfare included.
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