The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
Several organizations have had tremendous success at raising both awareness and funds using Facebook (and Twitter, for that matter) with fundraising widgets. They can be embedded on event participants' social-networking profiles and messages, displaying information such as: "X amount of days to reach my goal," "My goal: $10,000" or "Raised: $200." The widget specifies the event, and then links to a donation page for the organization so participants' friends, family and followers can make gifts on their behalf.
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