The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
"The real benefit is not only does [the widget] let people know that they're participating, but it also shows that momentum for their fundraising," Wilkins says. "So each day as they're making progress in their fundraising, your friends see where you are and how far you have to go."
The Hill Country Ride for AIDS is one event that has utilized this tactic successfully. An annual cycling event in Central Texas to raise money for HIV/AIDS support, the ride benefits 10 agencies. All riders must raise a minimum of $500 to participate. That might seem like a lot, but by embedding a social-media widget to Facebook and adding an iPhone application, the Ride for AIDS made it easy for participants to reach out for pledge donations online.
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