The Case (Studies) for Social Media

Hill Country actively promoted the adoption of the widget through the participant center on its website, the registration page and coaching e-mails to those who signed up. Participants could then post the badge directly on their Facebook walls so their Facebook friends could donate or register themselves. This helped spread awareness for the ride and the charities involved, as well as encouraged participants' friends to make donations, coming directly from someone they know rather than from one of the organizations themselves — and that often is much more powerful motivation to give.