The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
"Think about yourself. If an organization that you support periodically sends a request for fundraising, it's not quite the same thing as a friend who you know is impacted by the cause and you see three or four times that they're raising money for that cause," Wilkins says. "You're much more likely to respond to the friend than the organization."
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