The Case (Studies) for Social Media
There’s no arguing with success. 
These campaigns showcase just how much potential there is to empower constituents for brandraising and, yes, even fundraising via social media.
The data clearly showed that participants used the application, and that those who did raised more money.
Similarly, the Austin affiliate of Susan G. Komen for the Cure used this strategy for its annual Race for the Cure. The organization implemented a customized widget in 2008, promoting it each year in all registration thank-you pages and confirmation e-mails, as well as on the Komen Race Center page, allowing participants to immediately implement the Facebook widget.
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