Yada, Yada, Yada

No other donor demographic is more over-discussed and overrated than age.

As fundraisers, we’re obsessed with our donors’ average ages, even though there’s little we can do to push this figure up or down.

I wish I had a dime for every time inexperienced or would-be clients blanched when they learned their donors’ average ages, which usually is in the 60s or sometimes even higher. They fear their current donors soon will die off.