Yada, Yada, Yada

Even if an organization wishes to dramatically reduce its donor base’s average age through aggressive recruitment efforts, it’s difficult to achieve.

In the 1990s, I worked with one organization that had an average donor age in the low 70s. My firm instituted a successful donor-recruitment campaign that brought in more than 1 million new supporters. Our targeting wasn’t based on age; we simply targeted every mailing list that could generate an acceptable response.