Fundraising Un-Success

This was a great opportunity, because donors undoubtedly would be excited after watching the convention, and this package would be arriving in their mailboxes only days afterward. We were able to create the package in advance, so that it could literally drop early the morning after the speech. We were even able to list the return address as the hotel that Clinton stayed in for the convention. We even dated the letter to illustrate that it was sent the day after his acceptance speech, underlining that Clinton needed the donor’s help to “beat George Bush and Ross Perot.”