Fundraising Un-Success
There’s as much, if not more, to learn from our fundraising failures as there is from our successes.
Lesson learned: When preparing a campaign in advance, avoid the use of specific facts that could change.
Think about Fido
We learned an important fact about the donors of a nonprofit dedicated to the conservation of endangered wildlife: The vast majority had pets, specifically dogs and cats. So why not create an up-front premium for the pets in the direct-mail efforts?
- Companies:
- Adams Hussey and Associates
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