Fundraising Un-Success
There’s as much, if not more, to learn from our fundraising failures as there is from our successes.
After much discussion between the client, other consultants and vendors, we determined that a pet tag, which could be used on a dog or cat, would be a great premium. Right? Wrong. After sending out a test segment of the mailing, the client received several angry letters from dog owners whose pets had attempted to eat the tags and choked to death. Not good.
- Companies:
- Adams Hussey and Associates
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