You Can’t Fake Greatness
These days, fundraising prowess is only part of the formula for fundraising success
Sisyphus was a very clever fundraiser.
He was so good, he could transform a spreadsheet into a tear-jerker of a story. He could extract a stirring call to action from the most bureaucratic mission statement. If an organization’s work was indistinguishable from several others’, Sisyphus still could make it seem unique and compelling.
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- Merkle|Domain
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