These days, fundraising prowess is only part of the formula for fundraising success

By Jeff Brooks

But over time, his work grew more and more difficult. New organizations started to crop up that were fundamentally different from the ones Sisyphus worked with. Their work was exciting. They did things worth talking about — so people talked about them.

When it came to fundraising, it seemed all they had to do was let people know what they did, and donations poured in.