You Can’t Fake Greatness
These days, fundraising prowess is only part of the formula for fundraising success
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Jeff Brooks
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Back with the lumbering old-line organizations, Sisyphus had to work harder and harder for worse and worse fundraising results. It seemed his magic was no match for a more interesting reality.
Nowadays, Sisyphus is a broken and disheartened man. He’d rather roll a giant rock up a hill than struggle with fundraising. But that’s another story.
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