You Can’t Fake Greatness

Do you feel like Sisyphus? You aren’t alone.

Too many fundraisers are fighting to raise funds for unremarkable organizations. Their work may be effective, but it’s not inspiring. So they rely on superior marketing to raise funds.

Substituting great fundraising for a great “product” used to work. But it’s less effective all the time. The best fundraising in the world can’t beat simply being an authentically remarkable organization. And what’s remarkable?