You Can’t Fake Greatness

• If what you do doesn’t make people say “wow!” you aren’t remarkable.

• If there aren’t outstanding heart and head reasons for folks to give to you, you aren’t remarkable.

• If you’re just like other organizations, you aren’t remarkable. (And if only an insider can understand the difference between you and someone else, then you aren’t different.)

• If your fundraisers are working in isolation from your front-line programs, you aren’t remarkable.

It used to be you could get away with being less than remarkable. Donors gave out of a sense of duty, so it was easier motivate them to give. And they had fewer choices for charitable giving than they do today.