You Can’t Fake Greatness

• It’s everyone’s job to create and run programs that not only accomplish your mission, but also make sense to donors and fill them with a sense of connection and purpose.

• It’s everyone’s job to articulate the mission in a way that donors, prospective donors and third parties (like the press) can understand and love.

• It’s everyone’s job to take part in the conversation that’s forming around your cause — through blogs, wikis and other online (and offline) communities.

• It’s everyone’s job to know, understand and respect donors.

When everyone is pulling in the same direction, you’re on your way to being remarkable. To finish the race, you need to accomplish one or more of the following: