You Can’t Fake Greatness

• Do something nobody else does.

• Be demonstrably more effective than other organizations.

• Leverage donors’ giving in amazing ways.

• Connect donors to the cause. Let them see, hear and feel the difference they’re making.

It is about marketing
Money doesn’t usually fall out of the sky, no matter how great you are. You have to market yourself. To put it another way, hiring Sisyphus would be a good idea, even if you “don’t need him.”