Empowering Advocacy Through Technology

Do you need to raise public awareness in order to serve your organization’s mission? Do you need to maintain public funding for your organization? Do you protect or fight for social issues important to your organization?

These are all goals of traditional advocacy. Online advocacy uses the viral marketing capabilities of e-mail and the Internet to meet these same goals. Keeping your supporters informed and engaged doesn’t have to mean an expensive direct-mail or phone campaign. In fact, you can motivate your supporters through e-mail and allow them to take action right from your Web site. Through online advocacy, your organization also can offer supporters the ability to get their peers involved in issues that are important to them — which helps you reach a broader network and can result in a more effective and further-reaching campaign.