Six Bad Habits of Ineffective Fundraisers

Many a nonprofit has set aside lifeblood fundraising programs because it got tired of them — and suffered crippling revenue losses as a result. Don’t let that happen to you. Stay disciplined!

Bad Habit No. 6: Being allergic to change
Discipline is an important part of success, but it’s not everything. We’re standing at the edge of a new era for nonprofits. Our old donors are inexorably passing away. Their demographic niche is being filled by a strange, new tribe: the boomers. Their motivations for giving are different from their elders’. The way we talk to them has to be different — and we’re only beginning to understand the difference.