Six Bad Habits of Ineffective Fundraisers

This puts them in confusing territory, where they need their donors to fund vital programs — but they don’t want to admit it. That bends their fundraising messages into pretzel shapes that look something like this:

“Maybe you’d be interested in giving. It’s OK if you don’t give. We’re a very well-run organization, and we have many other sources of funding. You’re a small fish anyway, to be honest. But, you know, if you think of it, a gift would be a nice gesture.”