Six Bad Habits of Ineffective Fundraisers

That’s an exaggeration, but it’s not far from how shame-based fundraising operates. Besides its basic dishonesty, this type of fundraising fails to respect the reality of donors and their gifts.

Donors want to be wanted. They need to be needed. They intend to make the world a better place. Coming to the rescue makes them happy. So if you need your donors, go ahead and tell them. Let them know the urgency and the stakes. Be direct. Don’t hide your need behind a mousy veil of pseudo-politeness.