Six Bad Habits of Ineffective Fundraisers

Philosophical musings or high-level theory about the cause is beside the point for most donors. Giving is the main event. Asking is a great service. Be proud of it.

Bad Habit No. 2: Talking to yourself, not your donors
This is a tough habit to break because it requires you to think outside yourself. Truth is … your thoughts, your experience, your education, your relationship with the cause, and (most likely) your demographic and psychographic profiles are very different from your donors’. The moment you do (or don’t do) something in fundraising because it would appeal (or not appeal) to you, you are on shaky ground.