Six Bad Habits of Ineffective Fundraisers

Don’t create messages that would motivate you. Seek to understand your donors, and create messages for them. In fact, if something feels slam-dunk persuasive to you, take that as a warning sign that you’re missing your donors.

Bad Habit No. 3: Making decisions on instinct, not facts
Instinct can do you a lot of good in life, like warning you not to walk down the wrong street in a neighborhood you don’t know. But sometimes instinct is flat-out wrong. Here are some common instinctive beliefs that may feel true: