They might be a good deal for donors, but there still are a lot of questions to ask.

By Kimberly Seville

Pros and cons
Over time, and with enough card members participating, it adds up and does contribute “free” revenue to the bottom line for unrestricted program use. And the card is a tangible, everyday reminder to donors of their commitment to a nonprofit’s cause, which we can theorize strengthens the nonprofit’s bond with the donor.