They might be a good deal for donors, but there still are a lot of questions to ask.

By Kimberly Seville

Yes, collectively an affinity-card program can generate substantial revenue for an organization. But without knowing these answers — based on solid analysis, not anecdotal evidence — I ask myself if it’s a good deal for donors first and foremost. FS

Kimberly Seville is a creative strategist and freelance copywriter. Reach her at kimberlyseville@yahoo.com.