‘Think Boldly and Have Audacious Goals’

“People are looking at what percentage of expenses goes into administrative costs, how much goes here, how much goes to charity — and not what really matters,” Pallotta says. “Nonprofits are shooting themselves in the foot. The book is about liberating nonprofits from this set of irrational constraints. Instead of asking how much is going to overhead, ask, ‘What do you need to eradicate poverty in the city?’”