Third of UK Donors Will Give Less in Next Six Months
Giving trends make gloomy reading for charities
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Thirty-three per cent of donors surveyed in December said they intended to give less over the next six months - up four percentage points on the previous month. Forty-six per cent said their giving would remain unchanged.
Of donors earning more than £30,000 a year, 60 per cent said their giving would not change, compared with 42 per cent of those earning less than £30,000. Forty-seven per cent who donated by cheque or postal order said they expected to maintain their giving levels, compared with 65 per cent of those who donated by direct debit.
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- Companies:
- Tangible Response
- Third Sector
- Places:
- UK
Hannah Jordan
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