This Dog Will Die, Unless …

Start by asking yourself:

*What’s going on “out there” that might affect a person’s decision making? I’m talking about universal factors, such as: the price of gas; rising interest rates; declining real-estate sales; values-related scandals; increasing crime; terrorism.

*What impact are these “events” having on how people think or feel about their lives? Is their mood comfortable? Worried? Confident? Cautious? You can get a sense of this simply by reading newspapers/magazines, observing social trends, learning about new technologies that are becoming popular … and asking yourself, “What are the implications for us?”.