This Dog Will Die, Unless …

*Based on your answers, how can you relate to these people (your potential donors), empathize with them and demonstrate to them that you care about THEIR situation? You need to give them a sense that you understand the factors that might motivate them to donate at this time. Or not. In its simplest form, this is not unlike when the flight attendant announces: “We know you have lots of choices for air travel; thanks for picking us.”