This Dog Will Die, Unless …

*Going through this process, you’ll start moving away from the, “We have needs/we need you,” approach … and more toward, “We can help answer a need that you have.” To feel empowered. To feel that you’re dealing with an organization you can trust. To feel like you’re a valued member of a community.

People want to “do the right thing” — and not feel guilted into it — but sometimes, it’s hard to prioritize which right thing is the thing to do. Help them understand this. Look at the LIVESTRONG bracelet phenomenon. What can you learn from that approach about where peoples’ heads are?