Web Watch: Seedco
Let’s look at Seedco’s homepage from a donor’s point of view. Sections labeled “About Seedco,” “Our Work” and “Our Partners” offer a topline view of the organization, with its main program areas (workforce development, asset building, business assistance and community finance) highlighted along the bottom. There’s a map of the United States with stars that display city locations and link to specific pages of Seedco’s local offices, a listing of recent headlines from Seedco’s media hits, and content titled “What’s New” that isn’t really (it highlights what appear to be older publications, with no real news).
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- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).