Web Watch: Seedco
Finally, on the right, we get a taste of Seedco’s personality through a smallish image of a client and a video about the organization. As first-time visitors and would-be donors, we gained a high-level overview of the organization’s work areas, locations and core publications, but very little that sparks an emotional connection. It all sounds impressive, but where are the stories about people and impact? And where’s the “Donate Now” button? It seems we’ll have to work hard to make a donation.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
