Web Watch: Seedco
This economic-opportunities organization needs to get more personal with visitors and potential donors.
Increased impact
The 2006 Annual Report (downloadable as a PDF from the homepage) includes “Success Stories,” which offer more inspiration and personal connection. There are other stories on the site, too — if you’re willing to dig for them. Why not push this content up to the top of the homepage to make it more accessible? Perhaps using pictures or videos of the people in the communities served?
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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