Web Watch: Seedco
This economic-opportunities organization needs to get more personal with visitors and potential donors.
Seedco might extend the shelf life and value of important publications through a more interactive approach — a direction more and more organizations are adopting. For example, the John S. and James L. Knight Foundation offers a great example of an interactive annual report. Rather than simply offering a downloadable PDF or even a Web-based version of the same content in its printed publication, the Knight Foundation takes it a few steps further. Visitors to its online annual report can:
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
