Web Watch: Seedco
* see stories of the organization’s impact;
* comment on the content;
* apply for support;
* examine financial information, including 990s;
* access previous reports; and
* e-mail the report to a friend.
Seedco’s relatively robust Press Room offers contact information for an actual staff person (a must if an organization wants to use its site to build relationships with members of the media), along with press releases from the past five years, success stories, bios of spokespeople, videos, photos and event information. But what if a donor wants to stay informed about newsworthy moments without coming back? How do we get on Seedco’s e-mail list? We’d like to see a “get our newsletter” button on every page, backed up by monthly, content-rich e-mails for subscribers.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
