Web Watch: Seedco
This economic-opportunities organization needs to get more personal with visitors and potential donors.
Seedco offers a lot of good information throughout its Web site. To help visitors process it, the organization might consider a more Web-friendly approach to copy, such as using shorter paragraphs, headlines and subheads, and bullets. Most visitors will scan rather than read content word for word, so pushing the big ideas up to the top would help, too. (Check out Big Duck’s free podcast on this topic.)
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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