Web Watch: Seedco
This economic-opportunities organization needs to get more personal with visitors and potential donors.
We also found a lot of places where Seedco falls into the treacherous “jargon trap.” (See more on this topic here.) Visitors to Seedco’s site should be inspired, not confused or bored. Using industry terms might appeal to professionals and major funding institutions, but individuals connect to language that is familiar and reflective of their feelings and values.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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