To the Point: Keep Your Year-end E-mails Off the ‘Naughty’ List
This is a good time to contact last-minute givers, but please do it the right way.
I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end.
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