To the Point: Keep Your Year-end E-mails Off the ‘Naughty’ List
This is a good time to contact last-minute givers, but please do it the right way.
1. Using generic subject lines.
You know your latest e-mail campaign is the December newsletter. And you know it’s great. But it’s up to you to tell your constituents just why December is so darn special. Consider using your subject line to tease your favorite article or whatever you decide is the most enticing part of your newsletter. Also, try including your brand in the subject line. It’ll let people instantly recognize your e-mail at a glance and can help with inbox sorting down the road.
- Companies:
- Network for Good
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