To the Point: Keep Your Year-end E-mails Off the ‘Naughty’ List
This is a good time to contact last-minute givers, but please do it the right way.
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2. Getting freaky with Comic Sans.
Fonts and colors and formatting, oh my. Keep your campaigns easy on the eyes with simple, intentional style choices. Avoid switching fonts every few lines, and choose your colors with an eye for readability. After all, a well-formatted campaign will catch your readers’ attention and make it easy to keep reading. And isn’t that the whole idea?
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Katya Andresen
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