To the Point: Keep Your Year-end E-mails Off the ‘Naughty’ List
This is a good time to contact last-minute givers, but please do it the right way.
4. Using an invalid ‘reply to’ address.
Since permission-based e-mail marketing is all about staying in touch with your members and customers, giving your recipients a way to continue the conversation is a must. Otherwise, you’ll miss the follow-up questions from your subscribers, not to mention those rare (but important!) unsubscribe requests from people who choose to reply to you instead of using a built-in opt-out link.
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