To the Point: Keep Your Year-end E-mails Off the ‘Naughty’ List

If the “from” address you currently use doesn’t exist, consider asking your e-mail administrator to create it, or change it to an address that does exist and is monitored by someone who can manage the replies.

5. Ignoring those results.
After all the work of the big send-off, don’t forget the fun of watching the results roll in. They’ll tell you a lot about what your audience is interested in. Did you have an overwhelming clickthrough response last month when you linked to your blog? Consider adding more links like that in this issue. Did 62 people click to learn more about your newest program? Sounds like follow-up phone calls might be in order. Make sure you learn from the way people respond, and apply those lessons toward even greater success next time.