Dear Marketing Maven …
This month, MM takes on nonprofit disease, rebranding and e-newsletters.
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Back by popular demand, Marketing Maven is here to answer your questions about fundraising and other life challenges.
Dear Marketing Maven,
My donations are down, my heart is heavy and my job is on the line. Worse, I think I’m coming down with something. Paging Dr. Dollars!
— Sick in Syracuse
Dear Sick,
I don’t need a stethoscope to diagnose these ailments. You’re suffering from one or all of the three most common diseases in the nonprofit world. Sadly, they are at epidemic proportions. We’ve got to stop their spread!
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Katya Andresen
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