This month, MM takes on nonprofit disease, rebranding and e-newsletters.

By Katya Andresen

The cure? You need to reach out to people and build relationships with them. Then maybe they’ll want to support you.

No. 2: It’s All About Usitis. Nonprofits suffering from this disease are easy to spot — their homepages, e-mails and all of their correspondence read like an “About Us” page. Sometimes, this ailment is called “Nonprofit Narcissism.” Your mission statement, the history of your organization and other related details should not be found everywhere and do not constitute a strong message.