This month, MM takes on nonprofit disease, rebranding and e-newsletters.

By Katya Andresen

The cure? Make it about your donors, not you. Why should they care? What can they accomplish? How have they changed the world with their support?

No. 3: Call to Inaction Disease. In order to generate donations and increase your donor base, you need to have a clear call to action. It’s not enough to state who you are, what you do and what’s new. You need to clearly state what you are asking and appeal to prospective donors to take that action. “Save the Earth” is not a call to action. Nor is, “Support us.”