Dear Marketing Maven …
This month, MM takes on nonprofit disease, rebranding and e-newsletters.
Happy makeover,
Maven
Dear Marketing Maven,
Why did you not open my last e-newsletter?
— Hurt in Halifax
Dear Hurt,
I get about 20 e-mail newsletters a week. I read about two. I must have somehow overlooked yours. I’m sure it was worth a read — unlike the other 18. For what it’s worth, here are some thoughts on newsletters:
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