This month, MM takes on nonprofit disease, rebranding and e-newsletters.

By Katya Andresen

1. Maybe you don’t need one. People are inundated with newsletters. I’m not the exception — we all get too many. Yawn. Why not put your time and energy into something truly exceptional? Like the packet a friend just got from DonorsChoose to thank him for buying a carpet for a classroom. He got a picture of the kids on the carpet — along with the students’ little, handwritten notes and pictures. Wow. Not feasible, you say? How about simply sending out something useful to your audience? At Network for Good, we send out weekly free fundraising tips rather than a newsletter about us. Our nonprofits love it! If you’re an organization focused on diabetes, how about weekly tips for managing diabetes?