Lancaster Yeshiva Center
This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.
Some suggestions
We’d love to see this same warmth in the copy throughout the site — perhaps shared through success stories, profiles or testimonials from past students. Communicating the “warm fuzzy” of the organization, particularly through individual storytelling, has been proven effective to raise money — but many smaller organizations often overlook this simple opportunity.
- Companies:
- GuideStar
- Network for Good
- People:
- Sarah Durham
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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