Lancaster Yeshiva Center
This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.
Here are a few other low-cost suggestions Lancaster Yeshiva Center (and other small organizations) might employ to make the site more welcoming in other areas and, therefore, reflective of its transformative work:
* Domain name: It’s getting rarer and rarer for a nonprofit to use a .com instead of a .org. A .org on the back of its name instead of a .com would immediately tell a donor that Lancaster Yeshiva Center is a nonprofit organization, ready to receive tax-deductible donations.
- Companies:
- GuideStar
- Network for Good
- People:
- Sarah Durham
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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